REBRAND CORP ID
Circus Circus came to me for a dessert menu for two reasons. The menu was often found unreadable especially at night when there was a diminishing of light. It was part of a black and white printed menu and they felt this new menu was better served if would represent more fun and aliveness like the cafe itself. Which is like walking into a circus, bright and happy colours, clowns and Lions, or some other circus act everywhere you look.
I started with the classical stripe so iconic for the circus. Adding in cut -outs from old vintage circus posters, looking into old printed tickets and shapes that created boxes to highlight a show, or a dish.. I ended up redesigning the whole menu, special boards, table numbers, reserved signs anything printed really. As a result of the rebrand it has become a really happy whole that blends in with the style of the cafe.