The Garden Shed
REFRESH CORP ID
The Garden Shed's Identity has a very subtle signature. It's defined mostly in paper choice and subtle black & white illustrations. 3 years after opening it was time for a fresh look without changing too much like the logo. Working with was already there I looked mostly in updating through a new selection of fonts and a using a new set of illustrations. Moving away from classical centre-aligned menu's and creating a new website and social media platforms in the same style, now units the brand.
Most of their regular customers come to the restaurant for the garden, a beautiful outdoor space that breathes the love of gardening, maintained daily by one of the owners. By bringing a happier, flowing type of illustration into the identity that atmosphere is recurrent in it's designs. Looking after their food photography and Social media was a blast as it’s so close to my heart.